Companies and category building
One instinct.
Many industries.
Barry’s ventures look different on the surface, yet share an operating principle: use structural or regulatory change to build a more direct path into an emerging market.
Restaurant innovation
Baristas and Costume Coffee
Costumed service, coffee, merchandise, geographic expansion and entertainment were developed into one recognizable consumer concept.
Visit record ↗Virtual restaurants
Three restaurant concepts
Munchie Magic, Minibar Magic and Thai-Dah extended Barry’s restaurant strategy through a connected delivery first operating model.
Visit record ↗Aviation
Exosphere Aircraft
An aircraft company built with Jim Bede around the opportunity created by the FAA Light Sport Aircraft framework.
Visit record ↗Automotive
E-Cite Motors
An American low volume manufacturer developing distinctive performance vehicles through shared modular engineering.
Visit record ↗Media technology
ReelTime
A technology and media venture spanning distributed video delivery, virtual reality, entertainment and artificial intelligence.
Visit record ↗Restaurant innovation
Three virtual
restaurant brands.
Baristas developed Costume Coffee through service, branding, merchandise, expansion and television. Locations and franchise plans extended the business beyond the Pacific Northwest into Texas, Arizona, Florida and New Jersey.
Munchie Magic, Minibar Magic and Thai-Dah carried that category building instinct into delivery first restaurants. The concepts used a shared technology layer to bring branded menus, snacks, hot foods and specialty offerings onto major delivery networks, creating multiple consumer facing restaurants from a connected operating platform.
Regulatory foresight
Exosphere Aircraft.
Barry owned and led Exosphere Aircraft Company with iconic aeronautical designer Jim Bede. The company pursued the BD-22 and BD-22S around the opportunity created by the FAA Light Sport Aircraft framework.
Bede’s health problems and subsequent passing ended the company before the design program could be completed.
View the 2007 announcementDifferent product,
same instinct.
Identify a new regulatory pathway early, then build specifically for the category it makes possible.
Review the FAA framework
Automotive manufacturing
E-Cite Motors.
Barry founded E-Cite Motors and serves as its Chief Executive Officer. The company develops limited production performance vehicles around a shared modular chassis and driveline strategy.
The National Highway Traffic Safety Administration lists Barry as E-Cite’s principal and CEO, with World Manufacturer Identifier 1V9 attached to its passenger vehicles.
View the NHTSA record
